Insights
Insights from the workshop.
What I learn in projects – on websites, shops, data, AI and IT. Kept short, promise.
Do I still need a website today? (And why social media isn't enough)
Why your own website isn't a dusty encyclopaedia but the digital address that belongs to you – and what Instagram, LinkedIn & co. can't replace.
Read more →The website builder trap: why Wix, Jimdo & co. quickly get expensive for businesses
Loading time, cookie banners, rent without ownership: where website builders hold businesses back – and what happens when the site isn't yours.
Read more →How a wrong Wi-Fi password at 1 a.m. became the idea for gastkumpel
Built out of my own frustration: why tattered plastic sleeves in holiday rentals have to go.
Read more →Why my new website is shorter than the old one
Relaunch 2.0: clarity instead of a 75-minute read.
Read more →Time tracking in the warehouse: how a wall tablet became zeitkumpel
A tablet kiosk with RFID chips instead of paper slips and per-seat licence fees.
Read more →tableroom.de: What a browser game night has to do with modern web development
Co-op browser games without accounts or downloads – over 40 real-time games.
Read more →What is a PIM? Why small shops do not need €50,000 software
A PIM brings all product data together in one place. Why that pays off for small shops too – and why it does not take expensive enterprise software.
Read more →How is AI changing the web designer's job? Opportunities, limits & what remains of the craft
AI is a powerful accelerator – but architecture, control and responsibility stay with a human.
Read more →DJK Lions: sponsorship & club website
Shirts for the youth, women's and men's teams, hall banners and a volunteer-run website – sponsorship in Mülheim handball.
Read more →Project or problem?
Tell me about it.
Whether it’s a new project or IT that just needs to work again: a quick call or a few lines are enough. I’ll tell you honestly what I think – and what it takes.
Free and without obligation · reply usually within one working day
sascha@liesener.de